find your niche
Nika is a place for interesting life stories featuring the people, art, projects and places that are living proof it’s not necessary to be mainstream.

Yara Abu Aataya: Exploring the idea of time's fluidity
Meet Yara, the designer of her unique ~1 hour collection of interior accessories. In our interview we dived into Yara's work, her inspirations, as well as her soft spot for to-do lists and dream interpretation.
Zip and sip: How Milk Away pours style into breastfeeding
Belgian brand of niche breastfeeding clothes for the coolest on-the-go moms in the world.
Sophie Kugel and her colorful dance through art
Sophie is an art photographer, visualizing art collections on behalf of museums and galleries. By wearing clothes that match the colors and patterns in the artwork, she transforms the way we see and experience it.
Eliška Čechovská: I'm rooting for anyone who isn't afraid to revive traditions
"I found out that there are no quality goods available in the Czech Republic that would represent our country and its traditions," remembers Eliška the period when she started illustrating and embroidering under the brand Vyšiju.
She aims to spread the beauty of folklore and preserve the tradition for future generations.
Michaela Pospíšilová Králová: Let's create outside the boundaries of mainstream likability
“The period of unlimited imagination before princesses and unicorns has always fascinated me,” says Michaela who created the art project Subjects of Maternity with her three-year-old daughter Klára. The collection is about the contrast between the grayness of the adult, rational world and the colorful creative openness and emotionality of small children, which is not yet limited by anything.
Xan Padrón: How much of life happens in a single spot?
Xan is a photographer living between New York City and Galicia, Spain, where he comes from. In our interview we talk about the Time-Lapse photo series – a project where he places his camera in an unnoticed space place, and during the space of two to three hours, he photographs a sequence of moments as times passes by.
Babet te Winkel: Even grief needs its own dictionary
As part of her Verlieskunst project, Babet creates alternative condolence cards, the ones she wanted to give herself 20 years ago after her mother's death. Thanks to her, a completely new visual language is created today for loss and grieving. Read an interview about how we can get closer to each other, and to ourselves during difficult moments of life. All you have to do is keep your eyes open and speak the language of grief.
Romy and Ilya: Life is about adding colors
Romy and Ilya design wall objects that spark the imagination. Read the story about the power of colors, fantasy and the idea that playfulness doesn't need to end when growing up.
Camilla Cecilia: Let's hug more others and ourselves
"Hugs have the power to make people happier. They give comfort, warmth and love, and are missed so much in these times of social distancing,” felt Camilla Cecilia in the middle of the covid pandemic and created cards that would allow us to be closer to others. Read her story which is far from just about paper cards.
Malou Cornet: I dream that the world no longer needs our books
Malou decided to change the stories we tell about girls and girls. She founded Mo’s Daughters, which allows little girls to discover a world where stereotypes do not exist and in which they play a major role. What is one of the many messages in the book world of Mo’s Daughters? "It's okay to make mistakes because that's how you learn. Believe in yourself, you are just as great as you are. ”
Ann Van Hoey: I was turning 50 and thinking, “Is this everything?”
Ann changed her profession in her 50s and became a world-famous ceramist. She is among the so-called late bloomers, people who fulfill their potential later in life. Which route led from Mechelen, Belgium, to art galleries around the world?
We believe that the world is becoming more and more niche. Therefore, we want to celebrate brands and communities that are creating something truly niche.

Michal Solarski: Rest Behind the Curtain
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