find your niche
Nika is a place for interesting life stories featuring the people, art, projects and places that are living proof it’s not necessary to be mainstream.
Meet Angry Pablo, a true character.
Yara Abu Aataya: Exploring the idea of time's fluidity
Meet Yara, the designer of her unique ~1 hour collection of interior accessories. In our interview we dived into Yara's work, her inspirations, as well as her soft spot for to-do lists and dream interpretation.
Love for construction workers
Francisca uses collage as a medium, where various materials and objects are glued together, just like bricks and pipes are laid during the construction of a building.
Zip and sip: How Milk Away pours style into breastfeeding
Belgian brand of niche breastfeeding clothes for the coolest on-the-go moms in the world.
Sophie Kugel and her colorful dance through art
Sophie is an art photographer, visualizing art collections on behalf of museums and galleries. By wearing clothes that match the colors and patterns in the artwork, she transforms the way we see and experience it.
Rest Behind the Curtain
Behind the curtain is a project documenting journey to the popular and today forgotten holiday resorts in Eastern Europe and Former Soviet Union. If you were just like us, born behind the Iron Curtain, enjoy your journey back and accept it for what it once was.
Failure is not niche if anything it’s universal
Failure is not niche if anything it’s universal. What’s niche is how we approach failure. Do we invite failure to our lives? Do we talk about failing?
Nick and Margie started a podcast Toasted about seeing failure as a super power.
Cafe Solle: Full of unexpected surprises
Jonas and Xania started the cafe after feeling that Odense needed a more personal coffee shop. But as time has passed, they’ve decided to to follow their passion and took their successful concept in another direction.
Eva Blut: Bags that speak your language
Eva Blut reforms the bag and alters the way you look at what a bag can be.
Marcus Wallinder’s more friendly corner of Instagram
Marcus’s playful and colorful visuals transport you to a different world and perspective with Malmö’s ‘Sankt Knut’ neighborhood — his favorite place to photograph — playing a central role.
Eliška Čechovská: I'm rooting for anyone who isn't afraid to revive traditions
"I found out that there are no quality goods available in the Czech Republic that would represent our country and its traditions," remembers Eliška the period when she started illustrating and embroidering under the brand Vyšiju.
She aims to spread the beauty of folklore and preserve the tradition for future generations.
Michaela Pospíšilová Králová: Let's create outside the boundaries of mainstream likability
“The period of unlimited imagination before princesses and unicorns has always fascinated me,” says Michaela who created the art project Subjects of Maternity with her three-year-old daughter Klára. The collection is about the contrast between the grayness of the adult, rational world and the colorful creative openness and emotionality of small children, which is not yet limited by anything.
Future of jobs: Imagination is a mixture of human experience, emotions and creativity
“I believe that the future generation should have skills and a mindset that will allow them to adapt with creativity.“
Sofie Aaldering: I want to make pieces that question the materials
“By making unique, labor intensive products, I want to bring back the story and create a dialogue within fashion.”
Zuzana Štefanides: I thought that when someone sells something, it must be flawless
Zuzana sews shirts from old tablecloths, where every piece is an original. She believes that we should wear clothes with a story. Why is it so important to her? Who was her inspiration and why sometimes everything does not have to be perfect …
Xan Padrón: How much of life happens in a single spot?
Xan is a photographer living between New York City and Galicia, Spain, where he comes from. In our interview we talk about the Time-Lapse photo series – a project where he places his camera in an unnoticed space place, and during the space of two to three hours, he photographs a sequence of moments as times passes by.
We believe that the world is becoming more and more niche. Therefore, we want to celebrate brands and communities that are creating something truly niche.
Michal Solarski: Rest Behind the Curtain
niche stories
